Australia comes out tops on Chinese travellers wishlist

first_imgAustralia comes out tops on Chinese travellers’ wishlistIf you think you’ve noticed more Chinese sightseers on the streets, you’re not mistaken. According to global accommodation booking website Hotels.com, Australia has come out on top – for the second year in a row – as the most desired destination for Chinese travellers to visit in the next 12 months.Sydney and Melbourne came in first and second places in the list of top 10 cities globally that Chinese travellers say they intend to visit in the next 12 months, with a fifth of all travellers putting Sydney at the top of their list. This puts Australia’s two biggest cities ahead of other major global cities like Paris, Hong Kong and Tokyo. Brisbane made it to 10th position.With the Australian dollar falling, more than 840,000 visitors from China arrived Down Under in 2014, representing an increase of more than 18 per cent on the previous year. Chinese travellers continue to take the world by storm, with their numbers up 20 per cent in 2014 to a staggering 107 million, and there’s seemingly no stopping the rising tide. According to forecasts, outbound Chinese travellers could number around 174 million in four years’ time, spending about US$264 billion annually. This is roughly equivalent to the GDP of a developed country like Singapore.What’s more, they’re younger, more independent-minded and tech-savvy – and increasingly cashed-up.Surveying more than 3,000 Chinese international travellers and 1,500 hoteliers from around the world, Hotels.com’s annualChinese International Travel Monitor examines the growth trends in mainland Chinese international travellers and the impact this is having on the global travel industry.Apart from Australia’s two iconic landmarks named in the top 20, the Pyramids of Giza in Egypt, Mount Fuji in Japan and Paris’s Eiffel Tower top their wishlist of ‘must-visit’ sites globally. The Red Centre’s Uluru made the top 50 at 41.Australia was rated by outbound Chinese travellers as one of the top ten most welcoming countries, adding weight to the reputation of the laidback, friendly way of life Down Under. South Korea was rated the most welcoming country, followed by Thailand and Japan.Commenting on this year’s Hotels.com Chinese International Travel Monitor, Katherine Cole, Regional Director, Australia, New Zealand & Singapore for the Hotels.com brand, says the Australian tourism industry has a huge opportunity at its fingertips. “This year’s report is another wake-up call for countries like Australia to pull out all the stops to accommodate Chinese travellers and tailor their services for this market, as the potential is huge.“Hotels.com recognises the expanding influence of Chinese millennial travellers, an increasingly more affluent Chinese traveller, and the explosion of the use of technology, in particular mobile, as part of the accommodation research and booking process,” Ms Cole said.John O’Sullivan, Managing Director of Tourism Australia, said that China was now Australia’s most valuable market, in terms of visitor expenditure, with Chinese visitor spending up 19% in 2014 to $5.7 billion.“One of the key findings in this report, supported by our own research, is that the Chinese rank Australia at the very top of their global travel wish list,” said Mr O’Sullivan.Source = Hotels.comlast_img read more