first_imgThe Southeastern Conference will now allow alcohol at athletic events, but the ultimate decision lies in schools’ hands.Even if a school decides on selling alcohol, it won’t be a free-for-all as far as the SEC is concerned. Requirements will include designated sales sites, no sales in seating areas, required limits on purchases per transaction and a designated last-call time.The University of Alabama has not yet announced if it will allow alcohol sales at its SEC events.“Our policy governing alcohol sales has been a source of considerable discussion and respectful debate among our member universities in recent years,” said SEC Commissioner Greg Sankey in a statement.  “As a Conference, we have been observant of trends in the sale and consumption of alcohol at collegiate sporting events and have drawn upon the experiences and insights of our member schools which have responsibly established limited alcohol sales within controlled spaces and premium seating areas.  We remain the only conference to set forth league-wide standards for the responsible management of the sale of alcoholic beverages.”Sales will be limited to beer and wine, and the policy doesn’t impact suites, clubs or private leased areas that already allow alcohol.Read the full policy below:SEC Game Management Policy on Alcohol (adopted May 31, 2019; effective August 1, 2019):Each institution is permitted to determine the permissibility of selling alcoholic beverages in athletics venues and shall establish a policy governing the sale and distribution of alcoholic beverages in its athletics facilities.Institutions that offer alcohol sales in public areas must incorporate Conference-wide alcohol management expectations, which include:Alcoholic beverages are to be sold and dispensed only at designated stationary locations;Alcoholic beverages may not be sold by vendors within the seating areas;Identification check is required at every point of sale to prevent sales to minors;Alcoholic beverage sales are limited to beer and wine only (no hard liquor or mixed drinks may be sold in public seating areas);Limits must be established on the number of drinks purchased at one time by an individual;Alcohol must be dispensed into cups;Safe server training and additional training for staff to handle high risk situations is required; andDesignated stop times for sale and/or distribution of alcohol must be enforced as follows:Football (end of 3rd quarter);Basketball (Men’s—Second half 12-minute TV timeout; Women’s—End of 3rd quarter);Baseball (end of the top of 7th inning);Softball (end of the top of the 5th inning); andOther Sports (At a designated time, no later than when 75% of the event’s regulation length competition is scheduled to be completed).Each year, the Conference membership shall review this policy to determine institutional compliance with established expectations and evaluate fan conduct and alcohol-related incidents for the purpose of determining the need to revise the Conference’s alcohol policy.Implementation of these management expectations does not include suites, clubs or private leased areas.Each institution shall establish a policy for the admission of outside food and beverage into its facilities.As with all areas of the stadium, maintaining the safety of patrons and participants and maintaining an atmosphere suitable for families is of utmost importance.Advertising displays mentioning or promoting alcoholic beverage shall not be permitted in any playing facility with the exception of common point-of-sale signage.last_img