Strive for greatness to keep the top talentOn 27 May 2003 in Personnel Today Previous Article Next Article Comments are closed. We all have different views. Views on the way we dress, the food we eat,religion, politics and work. We make decisions based on our views andprinciples – those things that are important to us. For those people who choose to work, it is vital that they enjoy their job,feel motivated to deliver and are treated with respect and dignity. Recognising that its products and services can be replicated by competitors,organisations are increasingly aware that their real differentiation is people.They need the best talent and capabilities and this is the driving force behindorganisations setting out their stall under the banner, ‘a great place towork’. There is a strong business case for doing this. Employment legislation isincreasing, technology is changing the shape of work, economic conditions areforcing the need to be more efficient and people are demanding differentlifestyles, often re-addressing the balance between work and home. This forcesorganisations to find more creative ways of improving their offer to potentialemployees while often being forced to make tough commercial decisions to becompetitive in a difficult trading environment. Once people have chosen their new employer, they want to live out theirperception of what it would be like actually working in the company. This goesbeyond pay. They ask themselves: “Will I get on with the people I workwith? Will I be trusted and treated fairly with openness and honesty?” Inducting new people into an organisation is the key to sharing its cultureand managing employee expectations, so new staff are left with no surprises orfeelings of being let down. To retain people, organisations must put in place a compelling employmentoffer, supported by leading-edge policies. The more employers focus on theformer, the more pressure they will be under to further develop it. Goodemployers, for example, consider the offer of flexible benefits the norm andhave no debate as to whether it is a good thing to offer employees or not. But what is it that sets apart a good employer from a great place to work?It is culture, and the benefits that support that culture. It could be that anorganisation creates a culture that means it is a fun place to work, or thatthe jobs are challenging, or that the training is world class, or that there issupport in the form of childcare solutions, or that staff discounts related tospecific products and services relevant to the organisation are offered.Whatever it is, one thing is clear: an organisation’s offer to its people hasto be unique to its culture and it must be something that cannot easily bereplicated. By Denise Keating, Head of people proposition, Marks and Spencer Related posts:No related photos.