Credit unions – build your audience with podcasts!

first_imgThe fact is, podcasting is a less crowded space to jump into to get noticed by your audience. (I could end the article there, but I have more to tell you).Podcasting has the free-form feel that resonates with an audience. And the stats show the upward trend of a growing listening audience. According to Statista, in 2008 nine percent of the U.S. population listened to a podcast every month. In 2014, it’s grown to 15 percent.And get this, totalpicture.com reports that “two-thirds of podcast consumers have listened to digital audio files in their vehicles by connecting an iPod or other MP3 player to their car audio system.” Personally, I have my earbuds in about seven hours each day to catch up on podcasts or listening to streaming music. That’s how I function and I’m pretty sure I’m not alone.So, what equipment to you need to record a podcast? Because I like to be mobile most of the time, I tend to record using my iPhone or iPad with an Apogee Mic attached and uploaded it straight into Soundcloud. Now if you’re looking for a bit better studio quality recording, this is where you’ll spend most of your budget:Mic and mic stand, mixer, digital recorder, headphones, software (Final Cut ProX, Adobe Creative Studio, GarageBand, platform (Bossjock, Soundcloud) to upload to iTunes.There are high-end and cheaper models of everything. In case you’re interested, I’ve only ever paid for a mic, mic stand, Bossjock, Soundcloud and GarageBand.Podcasting should always feel like a regular conversation, but know that all of the best podcasts are either well outlined and/or partially scripted. It’s not all just improvised. Write up the key points you want to make and agree on how much time you’ll spend on each topic. Also, decide who’ll introduce everyone, who’ll bridge between topics and who’ll close the show.Finally, when do you release your podcast to the public? There’s not really a great bit of data on when to release it because we all listen to podcasts when we want to. The key here is to release your podcast on the same day every week, two weeks, month – whenever. As long as you’re consistent about it, you’re audience will know what day to download it and they’ll listen later.I thought the Social Media Examiner explained podcasting rather well by saying, “Podcasts are a multitask platform that allows people to give you 20 minutes or so of their time every day or week to listen to you. It’s very intimate and listeners get to know you at a deeper level.”The personal connection of podcasting is amazingly simple, because your personality comes out when you talk – duh! And that can be branding gold for your credit union! Next time, we can talk about how to gain advertisers for your podcast. 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Michael Ogden Michael has been in the social media business for more than a decade inside the credit union, technology, financial and food industries. He’s the founder of For3, LLC, which … Web: www.for3forgood.com Detailslast_img read more

First home-buyers moving to Qld to take advantage of $20,000 grant

first_imgMatt and Clair Goodall and their daughter Nyah were convinced to move to Brookhaven estate and build their first home, after attending an information session held by Frasers Property Australia.A SAVVY developer has helped first home buyers get into the property market by holding an information session on Queensland’s $20,000 First Home Buyer’s Grant.After attending one of the sessions, first home buyers Clair and Matt Goodall and their daughter Nyah are making the move to Queensland.Frasers Property Australia are holding the sessions as the June 30 deadline for the grant ticks down. As of July 1 the grant will revert back to its original $15,000.The couple have now bought into Frasers Property’s 1,500 lot Brookhaven community in Logan City“Our decision to buy at Brookhaven was influenced by the area, price and, of course, wanting to make the most out of the first home buyers grant before it ended,” said Clair.“The information session was great, it provided us with very helpful information about the local area and what’s to come”.With the construction process of the Goodall’s home set to start in September, they are planning for a move in early next year.Frasers Property Australia general manager residential Queensland Cameron Leggatt said the first homebuyer market accounted for almost 50 per cent of sales within the Brookhaven development.More from newsMould, age, not enough to stop 17 bidders fighting for this home4 hours agoBuyers ‘crazy’ not to take govt freebies, says 28-yr-old investor4 hours agoBrookhaven in Logan City.“This has led the team at Frasers Property to stage an event to help first-time buyersnavigate the purchase process,” Mr Leggatt said.Attendees heard from industry experts from Urbis, Horizon Financial Solutions, OWNit Conveyancing and Frasers Property Australia.Horizon Financial Solutions managing director Andrew Leak said there was a variety of ways that buyers with differing deposits could qualify for finance and he encouraged buyers to seek out a broker specialising in construction loans.“A broker can assess the first homebuyer’s situation with all lenders and all deposit options to co-ordinate the loan to suit individual needs,” he said.“I recommend first home buyers get pre-qualified for a loan before signing a contract so they can work to an accurate budget.”Brookhaven is set on a 150ha bushland-fringed site at Bahrs Scrub, it will have detached housing lots, a village retail centre, parks and green spaces.Land starts at $180,000 and there will be a display village opening in early 2018.last_img read more