Lifetime Value calculator offered at no charge

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 10 February 2008 | News  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Lifetime Value calculator offered at no charge Tobin Aldrich, the Director of Fundraising and Communications at The National Deaf Children’s Society, is offering his Lifetime Value calculator for donor recruitment campaigns as a free download from his personal website.Tobin developed the calculator, in the form of an Excel spreadsheet, because “there is a distinct lack of tools that allow ROI to be calculated in a consistent way across different forms of activity”. He said that “most tools that are available are provided by fundraising agencies for the products they are selling and they are seldom comprehensive or necessarily reliable”.After other fundraisers gave him good feedback on the tool he decided to “make it available, for free, to any fundraiser who might find it useful”.Tobin has worked for charities in the UK, Ireland and internationally including Sight Savers International, Centrepoint, and Concern Worldwide.www.tobinaldrich.com/page1.php Tagged with: Individual givinglast_img read more