Endless summer: No need to limit auto loan promos to 3-month period

first_imgSome rules are made to be broken.Case in point: people buy cars in the summer, so credit unions should promote car loans in the summer.Certainly there is some level of seasonality in automobile sales. In colder climes, most consumers do not want to trudge from dealership to dealership in sub-freezing temperatures, nor do they want to perform a test drive in several inches of snow (though some would argue that is the best time for a test drive).But with people now performing a significant portion of their initial car-buying legwork online, and of course the dearth of snow in, say, Florida or most of the South, is it time to expand promotional efforts to the other nine months of the year?Marci Francisco, VP of automotive marketing and business development for Ontario, Calif.-based CU Direct, told Credit Union Journal some CUs are recognizing the need to think outside the summer box.“It is a pretty interesting topic of conversation right now,” she said. “There has, indeed, been a huge push in the summer, but summer is not the only car-buying season that is important.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more