Credit unions – build your audience with podcasts!

first_imgThe fact is, podcasting is a less crowded space to jump into to get noticed by your audience. (I could end the article there, but I have more to tell you).Podcasting has the free-form feel that resonates with an audience. And the stats show the upward trend of a growing listening audience. According to Statista, in 2008 nine percent of the U.S. population listened to a podcast every month. In 2014, it’s grown to 15 percent.And get this, reports that “two-thirds of podcast consumers have listened to digital audio files in their vehicles by connecting an iPod or other MP3 player to their car audio system.” Personally, I have my earbuds in about seven hours each day to catch up on podcasts or listening to streaming music. That’s how I function and I’m pretty sure I’m not alone.So, what equipment to you need to record a podcast? Because I like to be mobile most of the time, I tend to record using my iPhone or iPad with an Apogee Mic attached and uploaded it straight into Soundcloud. Now if you’re looking for a bit better studio quality recording, this is where you’ll spend most of your budget:Mic and mic stand, mixer, digital recorder, headphones, software (Final Cut ProX, Adobe Creative Studio, GarageBand, platform (Bossjock, Soundcloud) to upload to iTunes.There are high-end and cheaper models of everything. In case you’re interested, I’ve only ever paid for a mic, mic stand, Bossjock, Soundcloud and GarageBand.Podcasting should always feel like a regular conversation, but know that all of the best podcasts are either well outlined and/or partially scripted. It’s not all just improvised. Write up the key points you want to make and agree on how much time you’ll spend on each topic. Also, decide who’ll introduce everyone, who’ll bridge between topics and who’ll close the show.Finally, when do you release your podcast to the public? There’s not really a great bit of data on when to release it because we all listen to podcasts when we want to. The key here is to release your podcast on the same day every week, two weeks, month – whenever. As long as you’re consistent about it, you’re audience will know what day to download it and they’ll listen later.I thought the Social Media Examiner explained podcasting rather well by saying, “Podcasts are a multitask platform that allows people to give you 20 minutes or so of their time every day or week to listen to you. It’s very intimate and listeners get to know you at a deeper level.”The personal connection of podcasting is amazingly simple, because your personality comes out when you talk – duh! And that can be branding gold for your credit union! Next time, we can talk about how to gain advertisers for your podcast. 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Michael Ogden Michael has been in the social media business for more than a decade inside the credit union, technology, financial and food industries. He’s the founder of For3, LLC, which … Web: Detailslast_img read more

Jose clear to return to sidelines

first_imgJose Mourinho will return to the Chelsea dugout on Sunday after escaping a touchline ban for his furious tirade against referee Anthony Taylor. “It was a good goal for me, a good counter-attack for us and it helped that we have good sprinters.” Chelsea will be looking to avenge their FA Cup semi-final defeat to the Sky Blues this weekend. City denied Chelsea at Wembley with a 2-1 win in April, and the north-west outfit have a good recent record against their rivals. City are unbeaten in their last five meetings with the west Londoners and it is two years since Chelsea beat them at home. Last Saturday Mourinho sprung to the touchline and shouted at Taylor after becoming annoyed at the referee for urging Branislav Ivanovic to hurry up and take a throw-in when he thought Cardiff had been wasting time all match. Taylor sent Mourinho to the stands, where he took in the last 20 minutes of the 4-1 win sat alongside some startled Chelsea supporters. He paid for the outburst on Thursday after he was hit with an £8,000 fine from the Football Association, but there was no touchline ban, so he will be allowed back on the bench for Chelsea’s game against Manchester City. A statement from the FA read: “Chelsea manager Jose Mourinho has been fined £8,000 after he admitted a breach of FA Rule E3 in that his behaviour in or around the 69th minute of his side’s game against Cardiff City on 19 October 2013 amounted to improper conduct. ”The fine is the standard penalty for the offence.” The fact that Mourinho will not be banished to the stands for a second consecutive league game is welcome news for the Chelsea squad, who are just starting to find their groove under the Portuguese. The Blues overcame an early setback to comfortably defeat Cardiff and they followed that win up with a Fernando Torres-inspired victory over Schalke in midweek. The Spaniard, starting his 100th game for the club, scored twice in Germany while Eden Hazard also got himself on the scoresheet for the fifth time this season. The Belgian scored 13 times for Chelsea last term and he hopes to find the net for a third successive game this weekend. “The goal against Schalke was my first in the Champions League and now I hope to score again and again with Chelsea FC,” the midfielder told Chelsea TV. Press Associationlast_img read more